Home Improvment - Part 2

Heating --- Don't wait until it's 10 below.

HVAC dealers are prime candidates for co-op advertising.

Appalachian Stove 2% - 25%-50% paid
American Water Heater 2% - 50/50
American Energy 2% - 75%
Lennox - varies - 60%
Heatilator 2% - 50/50
Rheem 1% - 50/50
Alliant Energy - See plan - 50/50
Emerson Air Comfort Products - ceiling fans - 5% 80%

Co-op success plan

1. Find out retailer accurals with a simple form.
2. Find out when co-op dollars must be spent.
3. Identify manufacturer participation 50%/50%, 75%/25%
4. Pre-approve the ad and the ad schedule.
5. File for reimbursement.

For more information contact me using "co-op" in the subject line.

Holiday Season and Gift Guides - Part I

Watches
Bulova Watches 5% 50/50
Citiizen Eco-Dircve 4% 50/50
Pulsar Watches 6 100%
Rolex Watches Varies 50/50
Wittnauer Watch 10% 50/50

Jewelry - Part 2

Cameras - Part 3

Electronics - Part 4

Home Improvement - Now is the Time! - PART 1

Fall is fix-up time, and the the entire home improvement category has co-op advertising funds over a wide variety of products and manufacturers.

FLOORING --- CARPETING ---

Carpeting -

• Capels Rugs 10% 100%
• Karastan Carpeting 2% 50/50
• Ralph Lauren 5% 50/50
• Milliken design center 3% 50/50

Flooring -

• Columbia Flooring up to 5% 50/50
• Congoleum - see Plan
• Pergo - See Plan 50/50