Home Improvment - Part 2

Heating --- Don't wait until it's 10 below.

HVAC dealers are prime candidates for co-op advertising.

Appalachian Stove 2% - 25%-50% paid
American Water Heater 2% - 50/50
American Energy 2% - 75%
Lennox - varies - 60%
Heatilator 2% - 50/50
Rheem 1% - 50/50
Alliant Energy - See plan - 50/50
Emerson Air Comfort Products - ceiling fans - 5% 80%

Co-op success plan

1. Find out retailer accurals with a simple form.
2. Find out when co-op dollars must be spent.
3. Identify manufacturer participation 50%/50%, 75%/25%
4. Pre-approve the ad and the ad schedule.
5. File for reimbursement.

For more information contact me using "co-op" in the subject line.