Co-op Creates Partnerships --- Garden Centers and Nurseries are ready to discuss advertising right now!

A good Chicagoland nursery does 3 million dollars worth of business in a very condensed period of time. All of the nurseries listed below do 5 million dollars in sales a year.

Now is the time to talk to them, and put together advertising schedules for 2009.

Talk to them about co-op advertising, and extending their advertising frequency through co-op dollars. Turn to the Tribune co-op Blog at http://tribuneco-op.blogspot.com/ to look at more information about co-op programs for more gardening brands, shoes, appliances, lighting products, ceiling fans. cars, insurance, tires, hearing aids and health and beauty aids, please contact me via e-mail or via phone at jdussman@tribune.com

Here are some gardening brands that provide co-op funds. There are more gardening brands and artwork at www.adbuilder.com

Product Accrual Participation Product

Scotts	Varies	100%	Fertilizers
Troll Yankee	3%	50%/50%	Birdfeeders
Dramm	3.70%	100%	Underground Sprinkling
Aquascape	2%	100%	Ponds and Waterfalls
Ortho	Varies	100%	Insecticide
Bonite Repels All	2.50%	100%	Liquid Fence
Miracle-Gro	Varies	100%	Fertilizer
Easy Gardener	2%	100%	Jobes
Clyde Robin Seed Company	5%	100%	Seeds
Burpee Garden Products	special arrange		Seeds
Makissic	2%	50%/50%	"mighty mac"
Ames True-temper Garden Equip.	3%	50%/50%	tru-temper tools
Roundup	varies	100%	kills weeds

The Chicago Tribune carries almost 2/3 of all Chicagoland Nursery advertising dollars, and has ALWAYS been the place to advertise for Chicago's nurseries with Sunday gardening content and zoning to fit any advertiser's needs. Listed below are Tribune exclusive advertisers, and other advertisers that represent a good opportunity to increase your business. Turn your good relationships into a conversation about co-op, and watch your business grow.

Company	City	COMPET.
		SPENDING
TRIBUNE EXCLUSIVES for annual sales of Tribune exclusives, email jdussman.
Beeson's Nursery	Deerfield	$0
City Escape	Chicago
Fasel & Sons Garden Center	Oak Lawn	$0
Golden Gate Nursery Inc	Frankfort	$0
Landscape Depot	Lombard	$0
Red's Garden Center & Fireplace	Northbrook	$0
ROLLING Hills Nursery	Prairie View	$0
Wannemaker's Home & Garden Ctr	Downers Grove	$0
We Grow Dreams Inc	West Chicago	$0
Alsip Home & Nursery Superstore	Frankfort	$0

RUNNING IN TRIB AND COMP for annual sales of these Tribune advertisers,email jdussman	City	SPENDING
Barn Nursery	Hawthorn Woods	$55,000
Geimer Greenhouses Inc	Long Grove	$31,000
Chalet Nursery & Garden Shops	Wilmette	$30,000
Four Seasons Landscaping Nrsry	Valparaiso	$28,000
Sid's Greenhouses & Garden Center	Palos Hills	$5,000
Wasco Nursery & Garden Center	St Charles	$4,000
Growing Place Nursery & Flower	Naperville	$3,000

RUNNING ONLY IN COMPETITION	City	SPENDING		Sales USD (mil)
Castle Gardens	Volo	$97,000		8.2
Perricone Garden Center & Nursery	Volo	$37,000		19.1
Aspen Valley Landscape Supply	Lockport	$25,000		4.1
Hinsdale Nursery	Plano	$16,000		10.9
Gurnee Garden Center	Gurnee	$9,000		13.6
Pesche's Garden Center	Des Plaines	$9,000		13.6
Schwarz Nursery & Garden Center	Addison	$7,000		10.9
Tim Wallace Landscape Supply	Minooka	$5,600		5.5
Pasquesi Home & Garden	Barrington	$4,100		8.2
Mariani Nursery	Kenosha	$3,000		10.9
Oney's Tree Farm & Nursery	Woodstock	$3,000		5.5
That Perennial Place	Morris	$2,400		4.9
Midwest Nursery & Garden Center	Yorkville	$674		6.8
Greenview Nursery	Oswego	$378		9.6
Smith Brothers Garden Center Inc.	New Lenox	$272		20.5
Grand Street Gardens	Chicago	$185		5.5

BEST OF THE REST	City	SPENDING	Sales USD (mil)
Gethsemane Garden Center	Chicago		41.0
Wilson Nurseries Inc	Hampshire		38.2
Reliable Garden Center	Lockport		32.8
D. Hill Nursery	Union		27.3
Shemin Nurseries	Addison		27.3
Green Glen Nursery, Inc.	Joliet		20.5
Stein Gardens & Gifts	Kenosha		20.5
Poplar Farms Nursery	Waterman		19.1
Halloran & Yauch Inc	Lake Forest		16.4
Natural Garden Inc	St Charles		16.4
Saunoris Brothers Inc.	Frankfort		16.4
St. Aubin Nursery	Kirkland		13.6
Deckyard & Four Seasons Sunrms	St Charles		10.9
Growing Place Nursery & Flower	Aurora		10.9
Platt Hill Nursery	Carpentersville		10.9
Planter's Palette	Winfield		9.6
Every Bloomin' Thing	Orland Park		8.2
Knupper Nursery & Landscape	Palatine		7.3
Hawthorn Gardens	Lake Zurich		6.8
J & E Nursery Limited	Libertyville		6.8
Kendall Hill Nursery	Newark		6.8
Monarch Nurseries	West Dundee		6.8
Platt Hill Nursery	Bloomingdale		6.8
Poplar Farms Nursery	Batavia		6.8
Sid's Greenhouses	Palos Hills		5.6
Clavey's Nursery Inc	Harvard		5.5
James Saunoris & Sons Inc	Chicago Ridge		5.5
Lizzie's Garden	Naperville		5.5
Mc Henry County Nursery Inc	Harvard		5.5
Cedar Hill Nursery	Lake Zurich		5.2

Shoe Co-op advertising and plenty of sole

Co-op takes your great relationships, and turns them into advertising programs.

Find a shoe store, and talk to them about co-op. Over 220 shoe manufacturers have some form of co-op. We can help your retailers right now. There are 51 formal co-op programs for shoes that can be found by contacting your co-op partner.

Here are 13 brands that have active co-op dollars for shoes

BRAND ACCRUAL PARTICIPATION

Aerosoles 2% 50%/50%

Allen Edmonds 2% 50%/50%

Beautifeel- USA 3% see program

Burwins 2% 100%

Cole Haan 2% ladies and men's

Nike .25% 100%

Johnson & Murphy 2.5% 50%/50%

Dockers up to 2% 50%/50%

Nina 1.75% 50%/50%

Nunn-Bush 2% 50%/50%

Stacy Adams 2% 50%/50%

Timberland .5% 50%/50%

Red Wing Shoes 2% 50%/50% (see PROMOTION)

With the help of Chris Lameka, shoe advertisers are listed below in three groups, Tribune exclusive, accounts that run in the Tribune and competition, and accounts that only run in the competition.

If you have questions, or want more help on co-op sales, please call me at (630)-574-2689 or e-mail me.

John Dussman