Co-op Creates Partnerships --- $15,000 found from one co-op plan, one manufacturer, one advertiser. And it's advertising that needs to be used before the end of 2008. Wow!
And I'm hearing even bigger things out there. Salespeople explaining to car dealers how to make their Lincoln MKS (until Nov. 30th) advertisement into a 100% paid co-op ad using multiple new car models, and dealers listening. Most importantly, I'm hearing happy comments from salespeople and accounts.
A quick story: recently, one car dealer group in Baltimore (who was very familiar with co-op) was shown $20,000 of co-op money that expired. They were shocked and promised never to let that happen again. To ensure their co-op funds never go unused, the dealer asked the newspaper to track the dealer's co-op as a free service. The dealership is a huge supporter of the newspaper today. How powerful of a partnership is that?
Everyone wins when you help your advertisers utilize their co-op funds before they expire.
And a huge amount of co-op dollars expire December 31, 2008
Retailers need your help. They may deal with twenty, even a hundred different vendor manufacturers with completely different programs. We can help them with co-op recovery audits, co-op ad pre-approvals, and co-op reimbursements.
Looking at today's list of co-op plans that expire soon, please consider these three points:
1. Are there co-op plans for Redeye? (Yes, 1700 of them!)
2. Can we use co-op funds for the Sunday Magazine? (Yes!) If you have any questions, it's always smart to get pre-approval, and we can usually do that for any single brand ad campaign in 24 hours.
3. If co-op dollars expire, the dollars are lost forever.
If you have any questions, or need help, please call or e-mail.
Listed below are co-op programs that expire December 31, 2008. There are 429 plans with December expirations like these. You can find them all here…
http://www.adbuilder.com/coop_search/search.mp?find_plan=1&search_field=mfg&schema=u&search_type=co&perf_date_1=01-Dec-2008&perf_date_2=31-Dec-2008 or read below for the highlights.
After 12/31/08, these manufacturer dollars are gone.
Print out this short list of expiring December co-op dollars, and you'll find 4th quarter advertisers everywhere.
Holiday Programs
Jewelry
A. Jaffe - Diamonds - 5% - 50%/50%
Andrea Candela - Jewelry - 20% 50%/50%
Carla Corp. - Jewelry - 2% - 50%/50%
Hearts on Fire - Diamonds - 3% - 50%/50%
Hildago Jewelry - Jewelry - 5% - 50%/50%
Pandora Jewelry - varies
Audio Equipment
Bosch Communications - see plan
Watches
Bulova - 5% - 50%/50%
Citizen - 4% 50%/50%
Longine - varies 50%/50%
Seiko - 4% 50%/50%
Timex - 3% - 100%
Apparel
North Face, The - Clothing - 2% varies
Tolietries
Crabtree & Evelyn 5%
Shoes
Allen Edmonds
Dansko 3%
Florsheim 2% 50%/50%
Tony Lama Boots - 3%
Gifts
Goebel Inc. - (Hummel Figurines) - %%* 50%/50%
Gund - Stuffed Animals 5% varies
Recreation
Olhausen - Billiard Tables - 2% 50%/50%
Apparel (Men)
Columbia Sportswear 2%
Fruit-of-the-Loom (all) 2% - 50%/50%
Haggar - 1.5%
Workclothes
Carhatt - 2%* 50%/50%
Bakeware
Kaiser 10% !00%
Toys
Manhattan 2% 50%/50%
Education
Learning Reources 2% - 50%/50%
Motorcycles
Harley Davidson - $45 per unit
BMW - 50%/50%
Kawasaki $50 per unit
HOLIDAY HOME (Plans Expiring in December 2008)
Appliances
Maytag - 2.5% -70%
Amana - 2.5% - 70%
Whirlpool - 2.5% - 70%
Estate - 2.5% 70%
Paint
Ace Hardware - 5% - varies
Benjamin Moore - 2% to 5% - 50% - 75%
Pittsburgh - 1% 50%/50%
Pratt & Lambert - 3% - 75%
Sherwin Williams
Dutch Boy - 5% - 75%
Martin Senour - 5% -75%
Windows
Anderson - 1.25%
Pella Storm Doors 2% - 75%
Vanities and Cabinets
Bertsch 1.5% 100%
Merillat 2% 50%/50%
Flooring
Congoleum - varies 50%/50%
Mannington Mills - see plan
Pergo - $1,000* 50%/50%
Carpeting/Rugs
Karastan - 2% - 50%/50%
Colonial Mills - braided rugs - 5% - 50%/50%
Lighting
Elk Lighting 3% 50%/50%
Hearth and Home
Heatilator - 2% - 50%/50%
Health/Beauty
Clearvision Optical - 5%* 50%/50%
Tires
Bridgestone 2% - varies
Power Equipment
Honda 4% - 50%/50%
