Internet Article-Based Ads Grab More Clicks

Internet Article-Based Ads Grab More Clicks

According to a new national study by Opinion Research Corporation, sponsored by Adfusion, American consumers say articles that include brand information is the type of online advertising they're most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links, according to a new survey.

Favorable Response to Advertising
Type of Advertisement	% Saying Very or Somewhat Likely to Respond
Articles that include brand information	51%
Email offers	47%
Sponsored search engine links	39%
Banner ads	25%
Pop-up ads	13%
Source: Adfusion, March 2009

According to the survey, 67% of people between the ages of 18 and 24, and 56% of those making at least $75,000 per year say they are "very likely" or "somewhat likely" to read and act upon article-based advertising. Pop-up ads were least likely to be read or acted upon.

When asked how frequently they conduct Internet searches for products or services they read about in online articles, half the respondents said "very frequently" or "somewhat frequently." 69% of 18-to-24-year-olds said they were likely to conduct a search for products or services based on an article, and 57% of those making more than $75,000 per year expressed their likelihood to perform a search, says the report.

Additional data included in the survey:

• 87% of survey respondents said they were not very likely or not at all likely to read and act upon pop-up ads
• 56% of households containing three or more people said they are very likely or somewhat likely to read and act upon articles that include brand information.
• 62% of households with 13 to 17 year-old children said they are very likely or somewhat likely to read and act upon articles that include brand information
• 52% of college graduates said they conduct Internet searches for products or services they read about in online articles either very frequently or somewhat frequently

Scott Severson, ARAnet president, concludes that. "A key finding for marketers is that... more than two-thirds of the respondents between 18 and 34 said they conduct Internet searches for products or services they read about in online articles... compared to banner ads or other options, people respond better when they can read an article, evaluate it, and then decide to click through... "

Source: Mediapostblog

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102592

FW: Co-op creates Partnerships: Hardware stores are the place to be!

Schedule True Value April Ads

It's time to get into the garden and spruce up the house. True Value is featuring lawn and garden and home improvement items in April specials. Now is the time to have all April True Value ads scheduled and ready to run. Use TRUE VALUE 50% reimbursed co-op advertising to promote local dealer advertising.

A complete array of April Specials ad materials in black and white or color is available in Ad Material Warehouse. Use these materials to compose spec ads and set up a schedule for each with local authorized franchises.

Customized ads for each dealer may be created in the True Value Ad Builder in www.adbuilder.com. Prior approval is required for all ads not using True Value templates and is recommended for all co-op advertising. To research co-op dollars for True Value – get the co-op authorization letter signed and the vendor number.

All Ace Hardware have separate paint co-op budgets based on purchases of 5% accrual and 50%/50% split . To research co-op dollars for Ace Paint – get the co-op authorization letter signed and the vendor number.

Ace "Color Your Life" dealers receive a higher percentage of reimbursement based on prior purchases. Contact you local Ace Hardware dealer or me if you need more specific information.

Competitive information spending report provided by Chris Lameka in Marketing.

John Dussman

Listed below are the hardware manufacturers that Tribune Media Group Co-op can locate co-op dollar accruals for your retailers - get the co-op authorization letter signed and the vendor number.

Hardware		Hardware		Hardware		Hardware
Baldwin		Elmers-Krazy Glu		Larson storm doors		Senco products
Bonsal-Sakrete		Enforcer bugs/weeds		Loparex (blue edge)		Velux (Skylights)
Ace Paint		Estwing hammers/saw		MD products		W-D 40 (lava)
Ace Private Label		Flame Engineering		Muralo		Makita
Benjamin Moore		Flood		National Manufacturing		Marshalltown
Carsons Home Accnt		Freud		Owens-Corning		Monarch Waterpumps
Channellock		Guardian		Plaskolite (duraplex)		Purdy Brush
Danaher		Irwin Tools		Quikrete		Red Devil
Danco		Keeper Corp.		Skil		Shop-Vac
Tru-Value		Uniontools		W.H.Hagerty(silver)		Scotts

Report Type: Share
Report Completed: 03/24/2009 10:41:38 PM EST
Reported Time Period: 1/1/2008-12/31/2008
ADVERTISER	TOTAL $	Total Print $
ACE HARDWARE STORE	$ 2,810,135	$ 1,926,557
HOBO HOME OWNRS BRGN OTL	$ 862,208	$ 862,207
HARBOR FREIGHT TOOLS CTR	$ 639,557	$ 639,557
TRUE VALUE HARDWARE STORE	$ 468,785	$ 468,034
FOX HOME CENTER	$ 393,325	$ 393,324
CRAFTY BEAVER CENTERS	$ 308,795	$ 308,796
REMODELERS SUPPLY STORE	$ 201,090	$ -
SHANNON LUMBER CO	$ 196,823	$ 119,383
BERLANDS HOUSE OF TOOLS	$ 38,760	$ 12,002
BOHNS ACE HARDWARE STORE	$ 24,285	$ 24,285
Cutler Workwear Clothing Store	$ 19,667	$ 19,667
CASPER TRUE VALUE HARDWARE STORE	$ 11,938	$ 11,938
BARRINGTON ACE HARDWARE STORE	$ 6,877	$ 6,877
CRAGIN IND SUPP HRDWR ST	$ 5,020	$ -
DG ACE HARDWARE STORE	$ 4,596	$ 4,596
PARK ACE HARDWARE STORE	$ 2,985	$ 2,985
JUST ASK RENTALS	$ 1,812	$ 1,812
BESS HARDWARE STORE	$ 154	$ 154
GRAND TOTAL	$ 5,996,811	$ 4,802,175
Copyright 2009. TNS Media Intelligence	q_id: 1197638 Market Advisor

BEST of the REST --- TERRIFIC POTENTIAL ADVERTISERS

Company	City
Remodelers Supply Center	Chicago
Carlson Paint Glass & Art Strs	Wheaton
Clark Devon Hardware	Chicago
Ace Hardware	Palatine
Clark & Barlow Hardware Co	Chicago
Ace Hardware	Antioch
Just Ask Rental	Arlington Hts
Ace Hardware	Elgin
Philips Ace Hardware Inc	Valparaiso
Ace Hardware	Geneva
Ace Hardware	Elgin
Barrington Ace Hardware	Palatine
Norridge Ace Hardware	Norridge
Northbrook Hardware Do It Best	Northbrook
Village True Value Hardware	Western Springs
Ace Hardware	Aurora
Ace Hardware	Carol Stream
Ace Hardware	Chicago
Ace Hardware	St Charles
D G Ace Hardware	Kenosha
Lindy's Ace Hardware	Hammond
Matteson Ace Hardware	Morris
Zimmermann Hardware	Buffalo Grove
Tri Creek Do It Best Lumber	Lowell
Ace Hardware	Crystal Lake
Ace Hardware	Summit Argo
Ace Hardware	Wheeling
Ace Hardware	Chicago
Ace Hardware	Roselle

FW: Co-op Creates Partnerships - HVAC dealers offer new business opportunity.

Subject: Co-op Creates Partnerships - HVAC dealers offer new business opportunity.

Looking at the 100 largest HVAC dealers in the Chicagoland area, only one HVAC advertiser (ALL-TEMP) runs a large schedule with the Tribune. Multiple fans companies run in the Tribune and take advantage of co-op ad funding. HVAC dealers present a wonderful opportunity for new business! Every town has an HVAC dealer, and we have E-Z targets, hundreds of zoned products and Triblocal.

Use these co-op programs

FANS Accruals Participation

Casablanca Fan Co. 3% 50%/50%

Emerson Fans 3% 80%

Hunter Fan Company 3% 75%

Tacony (Regency) Fans 2%-5% 100%

HVAC

Carrier see distributor

Bryant see Distributor

Bard Manufacturing 2% 50%/50%

Friedrich special

Gemaire (Frigidaire) 1.25% 50%/50%

Heat Controller (Comfort-Aire) 1% 50%/50%

Lennox Varies 60%

Nordyne - fixed- see distributor

If you would like more information on any co-op program, please don't hesitate to call. Think hardware stores. There are mountains of co-op dollars in every hardware/home improvement store.

Good selling,

John