Co-op Creates Partnerships - January Advertising Sales Resolutions

LISTEN TO NEW CUSTOMERS

Phonak, makers of quality hearing aids offers a quarterly $2500 advertising stipend on a 50/50 basis. Reimbursement is done in the form of e-coupons that can be used directly for future purchases. Advance approval is required. That's a $20,000 annual schedule per advertiser.

Beltone also offers co-op advertising funds. Prior approval is required for all advertising. Mfr offers an ongoing reimbursement program. Accrual percentage earned varies from 2% to 8%. It is tiered by purchase level. Qualifying dealers are sent statements.

LOOK TERRIFIC!

And it's easy with Aveda advertising programs. Prior approval is required. Exclusive Aveda Salons can receive from $500 to $4,000 fixed co-op funds on a 50/50 basis.

Read the Aveda co-op plan program for very important details, including a dealer locater in case you don't know where Aveda hair, skin and body products are sold.

GET INSURANCE (advertisers)!

Allstate offers a fixed co-op program. Agents must contact Allstate for all plan details or call the Help Desk @ 866-809-1931 for all co-op information. Yellow Page advertising does not qualify for co-op. Contact Allstate sales rep for further information and available ad materials.

Other insurance companies, including Country Companies, Safeco and Nationwide also have co-op advertising programs. Read details at www.adbuilder.com

For other terrific co-op opportunities, read the blog below:

Ford to Reimburse 100% for all Year-end Campaign Ads

Ford to Reimburse 100% for all Year-end Campaign Ads

Beginning November 19, 2008, Ford Motor Co.is reimbursing 100% of qualifying costs (up to the amount of funds available at the time of the ad run) for the year-end Employee Pricing Plus advertising.

Qualifying ads must prominently feature the Employee Pricing Plus logo/slogan to receive the enhanced reimbursement. The logo is available for download in Ad Material Warehouse.

There is no specific size requirement.

Ads must be run between November 19, 2009 and January 5, 2009.

Vehicles not included in Employee Pricing Plus must be clearly and conspicuously separated by one point uninterrupted line from the Employee Pricing Plus message. Those vehicles are
• 2009 F-150 Pickup Truck
• All hybrids
• Mustang Shelby GT500
• Chassis/Cutaways

Ads submitted without the one-point uninterrupted line will still be reimbursed at the standard 50% rate.

Submit ads to the FL< style="font-size:130%;">Co-op eligible media includes: newspaper, magazines, direct mail/circulars, outdoor/transit, radio, TV, cable, Internet (rich media/screen cams/banner ads), and alliances/sponsorshps/special events.

100% Reimbursed Ford Year End Event Ads Now Available

100% Reimbursed Ford Year End Event Ads Now Available

Ford Motor Co. now has non-custom ads available for Year End Event now in effect. Unaltered ads will be reimbursed at 100% of costs (up to the amount of funds available at the time of the ad run. See prior posting in the Co-op Connection under the title "Ford to Reiburse 100% for all Year-end Campaign Ads" for further information and eligible models for the program or download a PDF of the program in Ad Material Warehouse.

Ads are available in the Ford Ad Planner with dealer user name and Password and will soon be posted in Ad Material Warehouse.

Co-op Creates Partnerships --- Walsh does a Two Step and Burke has to Create a Broadway Production for New Business

Walsh Does a Two- Step.

Burke Goes Winnetka to New York to CTC

First, some quick hits before the spotlight shines:

1. The Co-op-o-meter hits $78,000 in new and incremental business since training began in October.
2. The Baltimore Sun is going to join the Tribune co-op blog soon. And that will make the co-op blog even more exciting with additional hot programs.
3. Ford Motor Company announced Wednesday that all dealers nationwide can get 100% paid co-op on multiple models of their 2009 inventory from Nov. 18th to the end of the year, up to the limit of their dealer accruals. The president-elect is in Chicago until the end of the year and a big effort marketing automobiles would certainly be a positive. Matt Bute has some additional information that could really help your sales efforts. Please see your co-op partner, Natalie Gordon or Matt Bute for more details on this program.

And now, John Patrick Walsh and Eleanor Burke, it's your turn to shine.

Walsh Does a Two Step.

John called on a local fireplace dealer, and talked about co-op. He didn't find any right away, but connected with a manufacturer's rep. He asked about dollars that wasn't being used. That's step one. He "networked with a few other dealers and the Pilgrim sales rep for the fireplace accessories firm and put together quarter pages ads in Blue resulting in $7,000 of incremental revenue in the 11th period" (Step two). This was on accessories (log holders, shovels etc). There's big co-op on fireplaces too.
And then he did the two step AGAIN!
Have you put a stone ball or triangle in your fireplace? Sounds like pet rocks. But Rasmussen manufactures them. And John followed the money to the distributor and 250,000 E-Z targets and $11,500 in incremental revenue.
And he did it again, with a power equipment dealer for $36,000 with $4,000 first time ever investment in HOY!
Way to go, John, You've got a PHD in co-op!

Eleanor Burke, it's your turn to shine. Winnetka to New York to CTC!

Eleanor used her co-op knowledge to pursue 100% paid programs like the programs in photography, focusing on Nikon.
1. She worked with Phototronics, and pointed out areas the Winnetka store might have co-op funds.
2. They discussed schedule possibilities, and worked a hundred details over the phone.
3. The retailer needed to get confirmation of his funds from the manufacturer's rep.
4. He got it. Now, talk to my agency in New York, Eleanor.
5. Back and forth... and finally New York artwork no smaller than a brand new Broadway production.
6. And another Tribune advertiser is landed. Winnetka to NY to CTC. Next up, Canon advertising!

Eleanor, thank you for your smarts, your persistence and for closing the sale! You're a co-op star!

Co-op Creates Partnerships and a $40,000 Michelin sale.

Bianca, it's your turn to shine. Bianca took $40,000 of cable money and made it $40,000 Tribune money.

Bianca knows tire dealers have co-op, and she knows there were Michelin co-op dollars she wasn't getting. So, she started a conversation, and found out all the Michelin dollars were on cable TV. In later conversations, the dealer mentioned his cable TV Michelin claims kept getting messed up. Without hesitation, Bianca said "I'll do them for you", and the dealer on the spot "verbally promised to move the $40,000 in Michelin co-op money from cable to us in 2009 because of the new co-op program." Bianca, you're an all-star!

And you can be an all-star too with tire ads for winter from

Bridgestone 2% participation varies

Firestone 2% participation varies

Michelin. 3% manufacturer pays 80%-100%

And now's a great time to see your camera dealer. November and December are the biggest months for photography until next May.

Canon 3% participation varies up to 100%

Nikon 3% participation varies up to 100%

Kodak Specially Arranged

Polaroid Specially Arranged

Olympus Specially Arranged

A Lionel Train for the Holidays....

Over 45 Chicagoland suburbs have Lionel Dealers, and those retailers can run 100% paid ads up to the limit of their accruals if they use company supplied artwork available here at this link on the Adbuilder site.

Artwork Available here: http://www.adbuilder.com/search?channel_id=301&func=search&keywords=009241

Lionel Co-op Program Here: http://www.adbuilder.com/coop_search/search.mp?show_plan=009241&schema=u&schema1=y

A alphabetical list of dealers by town is attached.

Find more current co-op programs by going to www.Adbuilder.com...

Remember the Lionel Train going around the holiday tree, and good luck selling,

Co-op Creates Partnerships --- $15,000 found from one co-op plan, one manufacturer, one advertiser

Co-op Creates Partnerships --- $15,000 found from one co-op plan, one manufacturer, one advertiser. And it's advertising that needs to be used before the end of 2008. Wow!

And I'm hearing even bigger things out there. Salespeople explaining to car dealers how to make their Lincoln MKS (until Nov. 30^th) advertisement into a 100% paid co-op ad using multiple new car models, and dealers listening. Most importantly, I'm hearing happy comments from salespeople and accounts.

A quick story: recently, one car dealer group in Baltimore (who was very familiar with co-op) was shown $20,000 of co-op money that expired. They were shocked and promised never to let that happen again. To ensure their co-op funds never go unused, the dealer asked the newspaper to track the dealer's co-op as a free service. The dealership is a huge supporter of the newspaper today. How powerful of a partnership is that?

Everyone wins when you help your advertisers utilize their co-op funds before they expire.

And a huge amount of co-op dollars expire December 31, 2008
Retailers need your help. They may deal with twenty, even a hundred different vendor manufacturers with completely different programs. We can help them with co-op recovery audits, co-op ad pre-approvals, and co-op reimbursements.

Looking at today's list of co-op plans that expire soon, please consider these three points:

1. Are there co-op plans for Redeye? (Yes, 1700 of them!)

2. Can we use co-op funds for the Sunday Magazine? (Yes!) If you have any questions, it's always smart to get pre-approval, and we can usually do that for any single brand ad campaign in 24 hours.
3. If co-op dollars expire, the dollars are lost forever.

If you have any questions, or need help, please call or e-mail.

Listed below are co-op programs that expire December 31, 2008. There are 429 plans with December expirations like these. You can find them all here…

http://www.adbuilder.com/coop_search/search.mp?find_plan=1&search_field=mfg&schema=u&search_type=co&perf_date_1=01-Dec-2008&perf_date_2=31-Dec-2008 or read below for the highlights.

After 12/31/08, these manufacturer dollars are gone.

For the blog, go to: http://www.blogger.com/post-edit.g?blogID=5209928632539011833&postID=1954487502602693932

Print out this short list of expiring December co-op dollars, and you'll find 4th quarter advertisers everywhere.

Holiday Programs
Jewelry
A. Jaffe - Diamonds - 5% - 50%/50%
Andrea Candela - Jewelry - 20% 50%/50%
Carla Corp. - Jewelry - 2% - 50%/50%
Hearts on Fire - Diamonds - 3% - 50%/50%
Hildago Jewelry - Jewelry - 5% - 50%/50%
Pandora Jewelry - varies

Audio Equipment
Bosch Communications - see plan

Watches
Bulova - 5% - 50%/50%
Citizen - 4% 50%/50%
Longine - varies 50%/50%
Seiko - 4% 50%/50%
Timex - 3% - 100%

Apparel
North Face, The - Clothing - 2% varies

Tolietries
Crabtree & Evelyn 5%

Shoes
Allen Edmonds
Dansko 3%
Florsheim 2% 50%/50%
Tony Lama Boots - 3%

Gifts
Goebel Inc. - (Hummel Figurines) - %%* 50%/50%
Gund - Stuffed Animals 5% varies

Recreation
Olhausen - Billiard Tables - 2% 50%/50%

Apparel (Men)
Columbia Sportswear 2%
Fruit-of-the-Loom (all) 2% - 50%/50%
Haggar - 1.5%

Workclothes
Carhatt - 2%* 50%/50%

Bakeware
Kaiser 10% !00%

Toys
Manhattan 2% 50%/50%

Education
Learning Reources 2% - 50%/50%

Motorcycles
Harley Davidson - $45 per unit
BMW - 50%/50%
Kawasaki $50 per unit


HOLIDAY HOME (Plans Expiring in December 2008)

Appliances
Maytag - 2.5% -70%
Amana - 2.5% - 70%
Whirlpool - 2.5% - 70%
Estate - 2.5% 70%

Paint
Ace Hardware - 5% - varies
Benjamin Moore - 2% to 5% - 50% - 75%
Pittsburgh - 1% 50%/50%
Pratt & Lambert - 3% - 75%
Sherwin Williams
Dutch Boy - 5% - 75%
Martin Senour - 5% -75%

Windows
Anderson - 1.25%
Pella Storm Doors 2% - 75%

Vanities and Cabinets
Bertsch 1.5% 100%
Merillat 2% 50%/50%

Flooring
Congoleum - varies 50%/50%
Mannington Mills - see plan
Pergo - $1,000* 50%/50%

Carpeting/Rugs
Karastan - 2% - 50%/50%
Colonial Mills - braided rugs - 5% - 50%/50%

Lighting
Elk Lighting 3% 50%/50%

Hearth and Home
Heatilator - 2% - 50%/50%

Health/Beauty
Clearvision Optical - 5%* 50%/50%

Tires
Bridgestone 2% - varies

Power Equipment
Honda 4% - 50%/50%

Whirlpool, Amana, Maytag, KitchenAid and JennAir Appliances

Tie-in to current national promotions using co-op funds!

Whirlpool 2.5% Accrual; Reimbursement 50% to 70%

Amana 2.5% Accrual; Reimbursement 50% to 70%

Maytag 2.5% Accrual; Reimbursement 50% to 70%

KitchenAid 2.5% Accrual; Reimbursement 50% to 70%

JennAir 2.5% Accrual; Reimbursement: 50% to 70%

Whirlpool Mega dealers have a new sales incentive program to promote the sale of major Whirlpool branded appliances. It's time to spruce up for the holidays and invest in more efficient appliances. Use Whirlpool co-op advertising to promote this limited-time sales promotion.

The Offer:

• Whirlpool is offering up to a $600 Cash-back Rebate with the purchase of select Whirlpool appliances made between October 26 and November 30, 2008, from an authorized Mega Whirlpool dealer.

All Whirlpool co-op funds must be used to advertise the actual brand that earned the allowance. Prior approval is required for all co-op advertising.

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For those updating kitchen and laundry appliances before the holidays, the Amana Division of Whirlpool has initiated a "Packed with Cash Back" rebate sales incentive. Use Whirlpool/Amana co-op advertising to promote this limited-time event and all local Amana dealer advertising. Prior approval is required for all co-op advertising.

The Offers:

• Whirlpool is offering up to a $300 Cash-back Rebate with the purchase of select new Amana appliances made from an authorized dealer between October 1 and November 15, 2008.

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The Maytag Division of Whirlpool Corporation has a new Mega dealer sales incentive ready for pre-holiday upgrade time. Use Whirlpool/Maytag co-op advertising to promote this limited-time sales promotion. Schedule new promotional ads now. Prior approval is required for all co-op advertising.

The Offer:

• Maytag is offering up to a $400 Cash-back Rebate with the purchase of new Maytag appliances made from an authorized Maytag dealer between November 9 and December 13, 2008.

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Just ahead of the holidays, Whirlpool is promoting KitchenAid brand dishwashers with a new installation allowance offer. Use Whirlpool/KitchenAid co-op advertising to promote this limited-time event and all local dealer advertising. Prior approval is required for all co-op advertising.

The Offers:

• Whirlpool is offering up to a $75 Installation Allowance with the purchase of a new KitchenAid dishwasher priced $799 and above made from an authorized dealer between October 17 and December 7, 2008.

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The JennAir Division of Whirlpool Corporation is sponsoring a national "Perfect Presentations" sales incentive promoting major appliance sales. Use Whirlpool/JennAir co-op advertising to promote this sales event and share the cost of all local dealer advertising.

The Offer:

• Whirlpool is offering up to a $750 Cash-back Rebate with the purchase of select JennAir appliances made from an authorized dealer by December 1, 2008.

Prior approval is required for all co-op advertising.

2008 Ford Trucks 100% paid until Nov. 2, 2008

October has often been tabbed "Truck Month" to promote the sale of pickup trucks, and this year Ford Motor Co. is offering 100% reimbursement for qualifying co-op advertising of all truck advertising, including Ranger, F-150, F-250 and F-350 models. Ads qualifying for this enhanced co-op must be run between October 1 and November 3, 2008. Use the Ford Truck Month logo. The reimbursement is to the level of co-op funds the dealer has available. We can get the schedule approved, but the advertisements must run by Nov. 2, 2008. Pre-approval can be done in 24 hours or less.

Ford Flex 100% Paid Ads Until Oct. 31st, 2008

2009 Ford Flex has a 100% reimbursement program through Oct. 31st. Though most co-op programs usually are reimbursed on a 50%/50% basis, the Ford Flex (24 MPG on the highway) vehicle has a 100% paid co-op Ford Flex program up to the limit of the dealer's co-op funds. Use Ford Motor Co. customized ads to qualify for this enhanced reimbursement - available for download in Ad Material Warehouse. This promotion expires October 31, 2008.

100% Paid Co-op Automobile Local Dealer Co-op Buys for a Limited Time

Ford Motor Company is promoting the launch of the all-new 2009 Lincoln Mercury MKS with 100% reimbursement for ads prominently featuring the MKS.

Ads must be run by November 30, 2008 to qualify for this enhanced reimbursement. Qualifying media includes: newspaper, magazines, direct mail/circulars, outdoor/transit, radio, TV, cable, internet (rich media/screen cams/banner ads and search engine marketing), and alliances/sponsorships/special events.
• To qualify for 100% reimbursement, MKS must be prominently featured in the ad. Minimum space required to be prominent equals 50% in all media except Internet and Alliances/sponsorships/events, which require 100% share.
• MKS must be clearly separate from all other vehicles.
• An image featuring MKS must be included in all ads.
• 100% reimbursement will be made for qualifying ads, up to the amount of funds available at the time of the ad run.

Remember the Lincoln MKS must be prominently featured in the ad (the attached ad is a jpeg representation, use the dealer website for art), and pre-approval is always a good idea.

For further information or questions about the program, contact: your CTC co-op partner, John Dussman

Gift Guide --- Part 2

Jewelry not only make spectacular gifts, Pandora offers a program that could save lives

The Offer: Pandora will donate a minimum of $100,000 to Susan G. Komen for the Cure and market a special pink ribbon bead in sterling silver and 14-karat gold to support the promise to save lives and end breast cancer. This program is in effect until December 31, 2008. More information is here from Adbuilder.

http://www.adbuilder.com/co_op/promotions/026117

Talk to your local jeweler about this program. Pandora offers a co-op program as do these other designers of jewelry.

Pandora Jewelry 3%-5% 50/50
Mother & Child Jewelry 5% 50/50
J & C Ferrara 5% 100

Cameras --- Part 3

Electronics --- Part 4

Home Improvment - Part 2

Heating --- Don't wait until it's 10 below.

HVAC dealers are prime candidates for co-op advertising.

Appalachian Stove 2% - 25%-50% paid
American Water Heater 2% - 50/50
American Energy 2% - 75%
Lennox - varies - 60%
Heatilator 2% - 50/50
Rheem 1% - 50/50
Alliant Energy - See plan - 50/50
Emerson Air Comfort Products - ceiling fans - 5% 80%

Co-op success plan

1. Find out retailer accurals with a simple form.
2. Find out when co-op dollars must be spent.
3. Identify manufacturer participation 50%/50%, 75%/25%
4. Pre-approve the ad and the ad schedule.
5. File for reimbursement.

For more information contact me using "co-op" in the subject line.

Holiday Season and Gift Guides - Part I

Watches
Bulova Watches 5% 50/50
Citiizen Eco-Dircve 4% 50/50
Pulsar Watches 6 100%
Rolex Watches Varies 50/50
Wittnauer Watch 10% 50/50

Jewelry - Part 2

Cameras - Part 3

Electronics - Part 4

Home Improvement - Now is the Time! - PART 1

Fall is fix-up time, and the the entire home improvement category has co-op advertising funds over a wide variety of products and manufacturers.

FLOORING --- CARPETING ---

Carpeting -

• Capels Rugs 10% 100%
• Karastan Carpeting 2% 50/50
• Ralph Lauren 5% 50/50
• Milliken design center 3% 50/50

Flooring -

• Columbia Flooring up to 5% 50/50
• Congoleum - see Plan
• Pergo - See Plan 50/50

Get These Dollars (before they expire in September).

September Expiring co-op dollars

Manufacturer Product Accural Participation
Ames Tru-Temper garden tools 3%* 50/50
Easy Gardener, Inc. Easy Gardener products 2% 100%
Emerson Air Comfort Products Ceiling Fans 2%-5% 80/20
Four Seasons solar products - Sunroom products -up to 5% 50/50
Knaack ManaufacturingCo.
Knaack tool boxes & stroage Equipment 1% 50/50
Suzuki, American Motor Corp. Suzuki outboard motors * 50/50
Suzuki, American Motor Corp. Motorcycles ATVs Scooters 2% 50/50
Valvoline Co. All Valvoline products Varies
Weber Stephens products Weber Grills 4% 100%
Woodharbor Door and Cabinetry Doors and cabinetry 1% 50/50

PAINT THE TOWN!!!

• August 21, 2008
  Labor Day weekend is coming soon! September and October are ideal times to get paint advertising from your local retailer. Several top-quality paint manufacturers have terrific co-op programs.
  
  Manufacturer Accural Percentage Paid
  Pratt & Lambert Products 3% 75/25
  Sherwin-Williams (stains) 5% 100
  Valspar 3% 50/50
  Ace Paint 5% Varies; up to 75%

If you know of others, let me know and we'll spread the word.

Oreck Summer Clearance

Clean up with co-op dollars from Oreck. The vacuum Manufacturer is offering savings up to $100 per machine with the purchase of a new Oreck vacuum with Instellashield technology made from an authorized dealer before August 31, 2008. Reimbursement is 50%. Prior Approval is required for all advertising not using current ad materials provided by Oreck and is recommended for all co-op advertising. Look for Oreck ads inside AdBuilder.com.

It's Really Hot Out There!

July 25th --- high noon

It's 92 degrees out. I wish I had a Lennox Home Comfort System. Lennox has a 60% reimbursement for their energy efficient units. Contact your regional Lennox sales representative to verify eligibility and ad slicks. Lennox logos are available from your friendly co-op team. Do it today. A special promotion is in place for purchases made by August 15th from an Lennox independent dealer.

Weekly Update

July 25, 2008

General Electric is sponsoring a sales event to coincide with the summer Olympics. GE is offering up to a $500 (wow!) pre-paid Visa card with the purchase of select GE Profile and/or Cafe appliances, depending on the model and numbers of appliances purchased.
See your retailer for details, and use GE co-op to get sales going.
Hurry! Promotion expires Sept. 28th, 2008.
Find retailers by going to http://www.geappliances.com/buy/