Tribune Co-op Blog Expands!

The Tribune Co-op blog will be debuting in a new, expanded format as of 08/24/09, and no longer available at this location. Please, if you'd like to get more of the Tribune co-op blog, please email me at with subject line: "Subscribe to co-op blog!"

Thank you.

John Dussman

TIRE MANUFACTURERS OFFER CO-OP 50%-100% PAID ADVERTISING

TIRE MANUFACTURERS OFFER CO-OP 50%-100% PAID ADVERTISING

BRIDGESTONE – FIRESTONE – MICHELIN - HANKOOK – DUNLOP – KELLY – TOYO – YOKOHAMA

Accrual: 5%
Accrual Period: 1/1/09-12/31/09
Performance Period: 1/1/09-12/31/09
Promotions Expire July 11, 2009

Goodyear is promoting summer tire sales with new sales incentives. Use Goodyear co-op advertising to share the cost of promoting these limited-time offers and all local dealer advertising.

The Offers:

• NPP Promotion: Goodyear is offering savings of up to $100 with the purchase of a set of select tires made from an authorized dealer by July 11, 2009, plus 12 Months No Interest finance terms when using a Goodyear Credit Card.

• Goodyear is offering an $80 Rebate with the purchase of four Dunlop Sport Maxx tires made from an authorized dealer by 7/10/09.

Prior approval is required for all co-op advertising.

Appliances - Consumers Are Buying Replacements

CO-OP DEPARTMENT

NEW REVENUE SOURCES

Wednesday, June 29, 2009

Appliance Dealers have superior co-op advertising funds per location. The following brands have formal co-op programs: Maytag, GE, Hotpoint, Amana, Estate, Jenn-Air, KitchenAid

Whirlpool Corporation

Accrual: 2.5%
Reimbursement: 50 to 70%
Accrual Period: 1/1/09-12/31/09
Promotion Period: 1/1/09-2/28/10
Promotion Period June 28 to July 12, 2009

The Maytag two-week event. Use Whirlpool/Maytag co-op advertising to promote this limited-time sale and all local dealer advertising

The Offer:• Maytag & Whirlpools divisions are offering up to a $600 Rebate with the purchase of select laundry appliances made from an authorized dealer between June 28 and August 1, 2009.

Co-op funds must be used to advertise the brand actually earning the allowance. Prior approval is required for all co-op advertising.Whirlpool Divisions of Whirlpool are promoting Maytag washers and dryers with a national "Laundry for Less" sales incentive. Schedule advertising now for this.

Check SAMS for current ad info.

New promotions at www.Adbuilder.com

Callaway Golf

Mercury Marine

Mannington Floors

It's a real hot one today!

CO-OP DEPARTMENT
NEW REVENUE SOURCES
Wednesday, June 24, 2009

AIR CONDITIONING

Lennox-Trane-Carrier-Bryant-Aprilaire

LENNOX CO-OP PROGRAM

Accrual:
Varies
Reimbursment:
60%
Accrual Period:
6-Month Rolling
Performance Period:
6-Month Rolling

Contact the Lennox marketing coordinator to verify local dealer participation in co-op advertising. Prior approval is required for all co-op advertising. Lennox Co-op Materials on AdBuilder.com:

Where are your local dealers?
13 of 76 dealers Chicagoland Lennox Dealers listed below:
All Temp Htg & A/C Inc124 E Liberty StWauconda, IL 60084-1974Phone: 847-526-9082www.alltemp.net
Alan Htg A/C510 Spring RdElmhurst, IL 60126-3825Phone: 630-833-1100www.lennoxdealer.com/alanheating/
Ardmore Fresh Air5967 N Elston AveChicago, IL 60646-5504Phone: 773-631-9160www.ardmorefreshair.com
Borter HeatingO N 441 Pleasant Hill RdWheaton, IL 60187Phone: 630-668-5885www.lennoxdealer.com/BorterHeatingandAir/
Approved Comfort8465 Pyott RdLake In The Hills, IL 60156-9778Phone: 815-459-8700www.lennoxdealer.com/approvedcomfort/ www.approved-comfort.com
The Air Cond & Heating Co Inc297 Carlton DrCarol Stream, IL 60188-2405Phone: 630-682-4328www.lennoxdealer.com/airheatinc/
Elm Heating & Air Cond Inc8527 W Grand AveRiver Grove, IL 60171-1417Phone: 708-453-0794www.elmheat.com
Ibbotson Htg Co514 S Arthur AveArlington Heights, IL 60005-2141Phone: 847-253-0866
AAA Expert Heating & Cooling2474 Wisconsin AveDowners Grove, IL 60515-4019Phone: 630-725-9000www.lennoxdealer.com/aaaexpert/
House Of Heat336 W Harrison StOak Park, IL 60304-1557Phone: 708-848-3291www.houseofheatoakpark.com
Dowe & Wagner11215A Commercial AveRichmond, IL 60071Phone: 815-678-3000
Golden Seal Heating & A/C Inc525 Tyler St Unit Q1Saint Charles, IL 60174-3360Phone: 630-377-3377www.goldensealservices.com
Oelerich Htg A/C & Vent309 N Lake StMundelein, IL 60060-2299Phone: 847-566-7900

Ford/Komen Test Drive Ad Mats Available

Ford Motor Co. recently announced they would make a $20 contribution to breast cancer research in the name of each prospective customer who test drives a Ford, Lincoln or Mercury vehicle through June 1, 2009. Special ad materials are now available in the Ford Ad Planner with user name and password and will soon be available in Ad Material Warehouse. Ads are available with and without dealer match of funds.

Use this charitable campaign to promote foot traffic at the local dealer level. Use Ford 100% reimbursed co-op program to fund the effort. Note that ads promoting the test drive contribution must contain the Ford Advantage logo for 100% reimbursement. Obtain prior approval for all special event co-op advertising. (from www.adbuilder.com)

Co-op Creates Partnerships ---- Motorcycles have co-op dollars - 10 different brands!!!

Here are the top ten motorcycle co-op plans and the top fifty motorcycle dealers in the Chicagoland area. All of these dealers did five million dollars in sales last year. You can imagine there's a lot of co-op in every dealership listed below.

And here are the brands that have co-op programs in place:

Spending in other products provided by one of CTMG marketing's finest, Chris Lameka.

Call or email with questions or sales calls.

CO-OP ADVERTISING PROGRAMS

BMW varies 50%/50%

Big Dog $200 per vehicle 50%/50%

Ducati $200 per vehicle 50%/50%

Honda - varies 50%/50%

KTM - Sportscycles

Kawasaki $50 per unit varies

Suzuki 2% 50%/50%

Triumph Unlimited 50%/50%

Vento 5% 50%/50%

Yamaha 2% 50%-60%

Kawasaki has a promotion going from today until June 30th (attached). Ads are in www.adbuilder.com

Harley-Davidson (Buell) and Yamaha have factory promotions you can tie in to right now that expire May 31st. Ads are in www.adbuilder.com

The time is right! See your CSR or friendly advertising co-op partner for ad slicks.

HIGH VOLUME CHICAGOLAND DEALERS

Willy World Honda	Joliet
Woodstock Harley-Davidson Sale	Woodstock
Laurel Bmw	Westmont
Wild Fire Harley-Davidson	Villa Park
EVTL Elect Vehicle Technology	Skokie
Heritage Harley-Davidson Inc	Lisle
Nielsen Enterprises uses CTMG	Lake Villa
Illinois Harley-Davidson	Berwyn
Harley-Davidson Of Oak Lawn	Oak Lawn
DGY Motorsports	Downers Grove
Des Plaines Honda uses CTMG	Des Plaines
Harley-Davidson	Valparaiso
Harley-Davidson	Crete
Uke's Harley-Davidson/ Buell	Kenosha
Chicago Sports & Cycle Inc	Midlothian
City Limits Harley-Davidson	Palatine
Lake Shore Harley-Davidson	Libertyville
Amp Performance Motorcycles	Lombard
Lake Cycle	Merrillville
Ace Powersports	Kenosha
Pro Source	Morris
Service Honda	Hammond
Zone	Chicago
Harley Dream Cycle Inc	Bridgeview
Harley-Davidson	Valparaiso
B & E Honda	Valparaiso
Champion Cycle Center Inc	Chicago
Des Plaines Yamaha & Suzuki	Des Plaines
E-Z-Go	Lake Zurich
Fox Valley Cycles	Aurora
Genuine Scooters	Chicago
Harley-Davidson Chicago	Chicago
Lake County Power Sports	Waukegan
Libertyville Cycle Warehouse	Libertyville
Mc Henry Harley Davidson Shop	Mchenry
Midwest Motorcycle Set-Up Inc	Melrose Park
Schaumburg Honda Suzuki	Schaumburg
Scooter Works USA	Chicago
Zylstra Harley-Davidson Sales	St Charles
Highlands Yamaha	Countryside
Du Page Honda Yamaha	West Chicago
Indian Motorcycle Monee	Monee
Xtreme Motor Sport	Hammond
B & B Kawasaki	Elgin
Harris Golf Cars	Sugar Grove
Honda House Of Elmhurst	Elmhurst
Honda Northwest	Crystal Lake
Loomis Cycle & Marine	Merrillville

Advertisers using other media

Honda (motorcycle Dealer Assn	$619,094
HARLEY-DAVIDSON OF CRETE	$129,442
Harley-Davidson Dealer	$ 97,928
MCHENRY HARLEY-DAVIDSON	$ 83,415
WOODSTOCK HARLEY-DVDSN	$ 80,924
ZYLSTRA HARLEY-DAVIDSON	$ 47,700
CHICAGO SPORTS & CYCLE	$ 13,950
Thomas Honda & Kawasaki Center	$ 13,945
ILLINOIS HARLEY-DAVIDSON	$ 9,400
RANDYS CYCLE	$ 8,124

Scotts Company supports their retailers!!!

---

Scotts Lawn Care is one company that owns the biggest brands of spring.

Miracle-Gro

Scotts fertilizer and seed

RoundUp

Naturescape mulches

Ortho

They spend millions of dollars to build brand awareness, and offer retailers hundreds of thousands of 100% paid advertising funds.

All you have to do is know the rules to get your share.

1. Get the authorization form signed. We'll tell you exactly to the dollar how much your retailer has to spend for each product. (Highest so far for one store: $3600; average over $2,000)

2. Prior approval of artwork is required. Send me a copy (pdf) of the ad 48 hours before the deadline, and we'll get it approved or tell you appropriate changes to get the ad OK'd. If you use Scotts ads that your CSR provides, approval is fast and easy.

The CSR have copies of the ads, and can find more at www.adbuilder.com in the ad material warehouse.

Use the money wisely with Triblocal and EZ Targets.

Traditionally, Scotts co-op advertising assistance is based upon the current fiscal year purchases from December 1 of the prior year to November 30 of the current calendar year. That means it is the co-op funds that keep on accruing. Retailer orders product, we find the dollars for your advertiser today, run smart ads, product moves through, more products is ordered, more funds accrue, run smart ads, REPEAT.

Ace Ad Materials Online/Expire 4/30/09

Make use of all Ace special incentives for April to promote local franchise sales. Current ad materials for each offer are available in Ad Material Warehouse for each Ace plan.

Use the Ace Hardware Corporation private label warehouse program for qualifying products. Current promos feature a wide vareiety oflawn and garden products. Qualifying ads are reimbursed at 75% of costs. Ads are available via adbuilder HERE.

Use the Ace Hardware Corporation paint program for qualifying paint products. Ad materials are available HERE.

Co-op Creates Partnerships: Two Co-op accrual requests find $4,000!

Advertising Sales Team:

Great news! Two recent co-op accrual requests resulted in almost $4,000 in new Scotts co-op advertising dollars. Both are one location retailers. CTC salespeople

Garrett Bova and Ana Keys did the important work.

Two retail salespeople brought our advertisers $4,000 in new ad funds, in this case a 100% paid program. These two advertisers were wondering if they might pay for an ad. Instead they got an ad schedule.

Could each retail salesperson do two more co-op accrual requests in the month of April? Think if the sales team brought in 1,000 co-op accrual requests, how much money could we find for our advertisers when they really need it?

• Get the attached co-op authorization letter signed by the retailer and the manufacturer's vendor number.

That's it --- When you sent the co-op accrual request to me, you receive the new ad funds information within 72 hours. A co-op funds notice is attached (with the account information deleted, thanks to Mark Speakman in creative).

The big advertisers might know their co-op dollars. Most of the small ones don't know all of their co-op programs, and that includes most individual True Value and Ace Hardware stores that sell many products like this. Scotts (Ortho, Roundup, Miracle-Grow) is sold at hundreds of large and small retailers.

There are over 200 OTHER manufacturers attached that we can find accrual dollars for in roughly 72 hours, and results would likely be similar.

• Get the co-op authorization letter signed and the vendor number.

Thanks again for your incredible help. It would be great to have so many requests coming in (and ad dollars going back to the sales team) that we can't keep up! Go ahead...you can make that happen!

Co-op is local retail advertising's best repeatable process - Find the ad dollars, run the ads, file the claims, get paid, get more co-op funds next year, repeat.

Below is a list of co-op accrual claims from other papers for 100 manufacturers from 2nd quarter, 2008. Ask your CSRs for co-op spec ads.

Plan Id	Mfr	Calls	Total $'s	$'s/call
004739	Kubota Tractor Corporation	6	$274,948.	$45,824.72
022297	Bio-Lab Inc	7	$72,715.61	$10,387.94
004323	Nikon, Inc	4	$35,695.17	$8,923.79
014527	New Holland North America	4	$33,014.11	$8,253.52
004754	AGCO Corp Marketing Service	2	$14,824.21	$7,412.10
000605	Husqvarna Forest & Garden	3	$19,386.06	$6,462.02
001966	Benjamin Moore & Company	9	$55,838.34	$6,204.26
004858	Action Industries, Inc	2	$11,425.00	$5,712.50
004423	Canon U.S.A. Inc	3	$12,785.94	$4,261.98
005553	Schonbek Worldwide	2	$8,066.26	$4,033.13
002488	Suzuki, American Motor Co	3	$12,012.54	$4,004.18
009207	Brother International	2	$7,000.00	$3,500.00
004695	Marvin Windows	3	$8,221.37	$2,740.45
025079	Simonton Windows	3	$8,213.59	$2,737.86
014851	Echostar Corporation	4	$9,942.00	$2,485.50
000836	Carhartt, Inc	12	$29,762.43	$2,480.20
025505	Husky Liners	2	$4,714.00	$2,357.00
019402	BRP/Sea Doo	4	$9,403.00	$2,350.75
024150	Altadis U.S.A.	3	$6,100.00	$2,033.33
004933	Dixon	3	$5,620.00	$1,873.33
000246	Karman Inc	6	$10,535.18	$1,755.86
006626	Irwin Industrial Tool	3	$4,345.04	$1,448.34
004224	Red Wing Shoes	10	$13,462.37	$1,346.23
025362	BRP/CAN-AM (ATV)	3	$3,709.00	$1,236.33
005886	Medallion Cabinetry	4	$4,937.86	$1,234.46
025680	Simplicity Vacuum Cleaner	2	$2,439.00	$1,219.50
025752	Monessen Hearth Systems	2	$2,414.00	$1,207.00
006645	The Scotts Company	3	$3,550.06	$1,183.35
004063	Snapper Inc	5	$5,783.32	$1,156.66
025814	AGCO Marketing Service	2	$2,209.21	$1,104.60
004417	Pittsburgh Paints	2	$2,006.00	$1,003.00
026129	Hunter Douglas	5	$5,013.95	$1,002.79
004419	Research Products Corporation	3	$3,000.00	$1,000.00
024531	Liberty Safe & Security	2	$1,831.26	$915.63
021186	True Value Company	5	$4,425.91	$885.18
001589	Karastan Carpet	12	$10,127.33	$843.94
006050	Viking/White Sewing Machine	2	$1,600.00	$800.00
018530	True Value Company	4	$2,687.36	$671.84
013333	VELUX America Inc	2	$1,340.37	$670.18
004510	Lutron Electronics Co.	2	$1,220.63	$610.31
006707	Alumacraft Boat	2	$1,220.00	$610.00
004109	Robert Bosch Tool Corp	3	$1,728.21	$576.07
005598	W.R. Case & Sons Cutlery	2	$1,150.96	$575.48
004096	Hunter Fan Company	2	$1,129.50	$564.75
026372	Whirlpool Corporation	11	$6,029.21	$548.11
024900	Ace Hardware Corporation	9	$4,643.33	$515.92
005488	General Electric	6	$3,077.81	$512.96
004122	Wrangler Western Wear	9	$4,587.80	$509.75
002692	National Manufacturing	2	$969.00	$484.50
019171	Excel Industries, Inc	2	$947.00	$473.50
008954	Dept 56 (Importer)	5	$2,249.92	$449.98
002009	Minka-Lavery Lighting	4	$1,783.76	$445.94
005349	Bushwacker, Inc	2	$851.80	$425.90
004322	Nike, Inc	5	$2,119.00	$423.80
012595	Bertch Cabinet Manufacturing	4	$1,670.33	$417.58
021259	Yaleet	7	$2,872.00	$410.28
025827	Mountain Hard Wear	2	$751.68	$375.84
004504	Quoizel	3	$1,115.00	$371.66
022516	Coloplast Corporation	4	$1,465.00	$366.25
001491	Browning (Hunting)	9	$3,216.00	$357.33
004171	Casablanca Fan company	6	$2,142.99	$357.16
024055	Jasper engines & Transmissions	3	$1,045.78	$348.59
022841	Brewster Wallcovering Co	2	$695.00	$347.50
015013	Hoyt	3	$1,038.74	$346.24
013268	Ford Motor Company	15	$5,148.00	$343.20
009672	Columbia Sportswear Company	5	$1,676.04	$335.20
004833	Chamberlain Group Inc	5	$1,675.13	$335.02
012617	Senco Products, Inc	5	$1,641.66	$328.33
025770	Nova Ortho-Med Inc	3	$948.25	$316.08
000380	Hinkley Lighting	4	$1,248.30	$312.07
006133	Ace Hardware Corporation	8	$2,432.00	$304.00
010302	Essilor of America	4	$1,161.00	$290.25
016546	BlueLinx	2	$531.54	$265.77
026026	Red Wing Brands of America	2	$516.56	$258.28
002778	Shimano American	3	$750.73	$250.24
003922	Olin Corporation	3	$711.37	$237.12
019125	Eileen Fisher Inc	8	$1,819.52	$227.44
007863	Wrangler (PRCA)	11	$2,492.49	$226.59
006314	Invista	8	$1,777.45	$222.18
000398	Hartstrings, Inc	3	$621.00	$207.00
019914	General Motors	15	$3,018.47	$201.23
005853	Maax Spas	2	$384.56	$192.28
005867	Emerson Air Comfort Products	3	$571.00	$190.33
004231	Timberland Company, The	3	$562.43	$187.47
024879	Medela, Inc	2	$372.00	$186.00
004451	Bulova Watch Company, Inc	4	$739.78	$184.94
025807	Juzo	2	$361.27	$180.63
009151	Lennox Industries, Inc	3	$509.43	$169.81
020943	Stanley Hardware	2	$330.00	$165.00
000392	Kincaid Furniture	3	$454.00	$151.33
017663	Powder River, Inc	2	$302.20	$151.10
023647	Dansko, Inc	7	$1,027.46	$146.78
005288	Tony Lama Company, Inc	3	$400.52	$133.50
018772	Lafayette Venetian Blind	2	$259.45	$129.72
020112	Viva Optique, Inc	5	$640.00	$128.00
012535	Marchon Eyewear, Inc	28	$3,384.58	$120.87
024389	Invista	12	$1,410.44	$117.53
014988	Lund International, Inc	3	$331.74	$110.58
026069	REM Eyewear, Inc	2	$220.00	$110.00

John

John Dussman

Chicagoland Publishing Company

a division of Chicago Tribune

2000 S. York Rd. Suite 125

Oak Brook, IL 60523

630-574-2689 - office

312-320-8852 - mobile

jdussman@tribune.com

Internet Article-Based Ads Grab More Clicks

Internet Article-Based Ads Grab More Clicks

According to a new national study by Opinion Research Corporation, sponsored by Adfusion, American consumers say articles that include brand information is the type of online advertising they're most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links, according to a new survey.

Favorable Response to Advertising
Type of Advertisement	% Saying Very or Somewhat Likely to Respond
Articles that include brand information	51%
Email offers	47%
Sponsored search engine links	39%
Banner ads	25%
Pop-up ads	13%
Source: Adfusion, March 2009

According to the survey, 67% of people between the ages of 18 and 24, and 56% of those making at least $75,000 per year say they are "very likely" or "somewhat likely" to read and act upon article-based advertising. Pop-up ads were least likely to be read or acted upon.

When asked how frequently they conduct Internet searches for products or services they read about in online articles, half the respondents said "very frequently" or "somewhat frequently." 69% of 18-to-24-year-olds said they were likely to conduct a search for products or services based on an article, and 57% of those making more than $75,000 per year expressed their likelihood to perform a search, says the report.

Additional data included in the survey:

• 87% of survey respondents said they were not very likely or not at all likely to read and act upon pop-up ads
• 56% of households containing three or more people said they are very likely or somewhat likely to read and act upon articles that include brand information.
• 62% of households with 13 to 17 year-old children said they are very likely or somewhat likely to read and act upon articles that include brand information
• 52% of college graduates said they conduct Internet searches for products or services they read about in online articles either very frequently or somewhat frequently

Scott Severson, ARAnet president, concludes that. "A key finding for marketers is that... more than two-thirds of the respondents between 18 and 34 said they conduct Internet searches for products or services they read about in online articles... compared to banner ads or other options, people respond better when they can read an article, evaluate it, and then decide to click through... "

Source: Mediapostblog

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102592