Ford to Reimburse 100% for all Year-end Campaign Ads
Beginning November 19, 2008, Ford Motor Co.is reimbursing 100% of qualifying costs (up to the amount of funds available at the time of the ad run) for the year-end Employee Pricing Plus advertising.
Qualifying ads must prominently feature the Employee Pricing Plus logo/slogan to receive the enhanced reimbursement. The logo is available for download in Ad Material Warehouse.
There is no specific size requirement.
Ads must be run between November 19, 2009 and January 5, 2009.
Vehicles not included in Employee Pricing Plus must be clearly and conspicuously separated by one point uninterrupted line from the Employee Pricing Plus message. Those vehicles are
• 2009 F-150 Pickup Truck
• All hybrids
• Mustang Shelby GT500
• Chassis/Cutaways
Ads submitted without the one-point uninterrupted line will still be reimbursed at the standard 50% rate.
Submit ads to the FL< style="font-size:130%;">Co-op eligible media includes: newspaper, magazines, direct mail/circulars, outdoor/transit, radio, TV, cable, Internet (rich media/screen cams/banner ads), and alliances/sponsorshps/special events.
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