Monday, February 16, 2009

Shoe Co-op advertising and plenty of sole

Co-op takes your great relationships, and turns them into advertising programs.
Find a shoe store, and talk to them about co-op. Over 220 shoe manufacturers have some form of co-op. We can help your retailers right now. There are 51 formal co-op programs for shoes that can be found by contacting your co-op partner.
Here are 13 brands that have active co-op dollars for shoes
BRAND ACCRUAL PARTICIPATION
Aerosoles 2% 50%/50%
Allen Edmonds 2% 50%/50%
Beautifeel- USA 3% see program
Burwins 2% 100%
Cole Haan 2% ladies and men's
Nike .25% 100%
Johnson & Murphy 2.5% 50%/50%
Dockers up to 2% 50%/50%
Nina 1.75% 50%/50%
Nunn-Bush 2% 50%/50%
Stacy Adams 2% 50%/50%
Timberland .5% 50%/50%
Red Wing Shoes 2% 50%/50% (see PROMOTION)
With the help of Chris Lameka, shoe advertisers are listed below in three groups, Tribune exclusive, accounts that run in the Tribune and competition, and accounts that only run in the competition.
If you have questions, or want more help on co-op sales, please call me at (630)-574-2689 or e-mail me.
John Dussman

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