Scotts Lawn Care is one company that owns the biggest brands of spring.
Miracle-Gro
Scotts fertilizer and seed
RoundUp
Naturescape mulches
Ortho
They spend millions of dollars to build brand awareness, and offer retailers hundreds of thousands of 100% paid advertising funds.
All you have to do is know the rules to get your share.
1. Get the authorization form signed. We'll tell you exactly to the dollar how much your retailer has to spend for each product. (Highest so far for one store: $3600; average over $2,000)
2. Prior approval of artwork is required. Send me a copy (pdf) of the ad 48 hours before the deadline, and we'll get it approved or tell you appropriate changes to get the ad OK'd. If you use Scotts ads that your CSR provides, approval is fast and easy.
The CSR have copies of the ads, and can find more at www.adbuilder.com in the ad material warehouse.
Use the money wisely with Triblocal and EZ Targets.
Traditionally, Scotts co-op advertising assistance is based upon the current fiscal year purchases from December 1 of the prior year to November 30 of the current calendar year. That means it is the co-op funds that keep on accruing. Retailer orders product, we find the dollars for your advertiser today, run smart ads, product moves through, more products is ordered, more funds accrue, run smart ads, REPEAT.
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