Ford Motor Co. recently announced they would make a $20 contribution to breast cancer research in the name of each prospective customer who test drives a Ford, Lincoln or Mercury vehicle through June 1, 2009. Special ad materials are now available in the Ford Ad Planner with user name and password and will soon be available in Ad Material Warehouse. Ads are available with and without dealer match of funds.
Use this charitable campaign to promote foot traffic at the local dealer level. Use Ford 100% reimbursed co-op program to fund the effort. Note that ads promoting the test drive contribution must contain the Ford Advantage logo for 100% reimbursement. Obtain prior approval for all special event co-op advertising. (from www.adbuilder.com)
No comments:
Post a Comment