Schedule True Value April Ads
It's time to get into the garden and spruce up the house. True Value is featuring lawn and garden and home improvement items in April specials. Now is the time to have all April True Value ads scheduled and ready to run. Use TRUE VALUE 50% reimbursed co-op advertising to promote local dealer advertising.
A complete array of April Specials ad materials in black and white or color is available in Ad Material Warehouse. Use these materials to compose spec ads and set up a schedule for each with local authorized franchises.
Customized ads for each dealer may be created in the True Value Ad Builder in www.adbuilder.com. Prior approval is required for all ads not using True Value templates and is recommended for all co-op advertising. To research co-op dollars for True Value – get the co-op authorization letter signed and the vendor number.
All Ace Hardware have separate paint co-op budgets based on purchases of 5% accrual and 50%/50% split . To research co-op dollars for Ace Paint – get the co-op authorization letter signed and the vendor number.
Ace "Color Your Life" dealers receive a higher percentage of reimbursement based on prior purchases. Contact you local Ace Hardware dealer or me if you need more specific information.
Competitive information spending report provided by Chris Lameka in Marketing.
John Dussman
Listed below are the hardware manufacturers that Tribune Media Group Co-op can locate co-op dollar accruals for your retailers - get the co-op authorization letter signed and the vendor number.
| Hardware | Hardware | Hardware | Hardware | ||||
| Baldwin | Elmers-Krazy Glu | Larson storm doors | Senco products | ||||
| Bonsal-Sakrete | Enforcer bugs/weeds | Loparex (blue edge) | Velux (Skylights) | ||||
| Ace Paint | Estwing hammers/saw | MD products | W-D 40 (lava) | ||||
| Ace Private Label | Flame Engineering | Muralo | Makita | ||||
| Benjamin Moore | Flood | National Manufacturing | Marshalltown | ||||
| Carsons Home Accnt | Freud | Owens-Corning | Monarch Waterpumps | ||||
| Channellock | Guardian | Plaskolite (duraplex) | Purdy Brush | ||||
| Danaher | Irwin Tools | Quikrete | Red Devil | ||||
| Danco | Keeper Corp. | Skil | Shop-Vac | ||||
| Tru-Value | Uniontools | W.H.Hagerty(silver) | Scotts | ||||
| Report Type: Share | |||||||||
| Report Completed: 03/24/2009 10:41:38 PM EST | |||||||||
| Reported Time Period: 1/1/2008-12/31/2008 | |||||||||
| ADVERTISER | TOTAL $ | Total Print $ | |||||||
| ACE HARDWARE STORE | $ 2,810,135 | $ 1,926,557 | |||||||
| HOBO HOME OWNRS BRGN OTL | $ 862,208 | $ 862,207 | |||||||
| HARBOR FREIGHT TOOLS CTR | $ 639,557 | $ 639,557 | |||||||
| TRUE VALUE HARDWARE STORE | $ 468,785 | $ 468,034 | |||||||
| FOX HOME CENTER | $ 393,325 | $ 393,324 | |||||||
| CRAFTY BEAVER CENTERS | $ 308,795 | $ 308,796 | |||||||
| REMODELERS SUPPLY STORE | $ 201,090 | $ - | |||||||
| SHANNON LUMBER CO | $ 196,823 | $ 119,383 | |||||||
| BERLANDS HOUSE OF TOOLS | $ 38,760 | $ 12,002 | |||||||
| BOHNS ACE HARDWARE STORE | $ 24,285 | $ 24,285 | |||||||
| Cutler Workwear Clothing Store | $ 19,667 | $ 19,667 | |||||||
| CASPER TRUE VALUE HARDWARE STORE | $ 11,938 | $ 11,938 | |||||||
| BARRINGTON ACE HARDWARE STORE | $ 6,877 | $ 6,877 | |||||||
| CRAGIN IND SUPP HRDWR ST | $ 5,020 | $ - | |||||||
| DG ACE HARDWARE STORE | $ 4,596 | $ 4,596 | |||||||
| PARK ACE HARDWARE STORE | $ 2,985 | $ 2,985 | |||||||
| JUST ASK RENTALS | $ 1,812 | $ 1,812 | |||||||
| BESS HARDWARE STORE | $ 154 | $ 154 | |||||||
| GRAND TOTAL | $ 5,996,811 | $ 4,802,175 | |||||||
| Copyright 2009. TNS Media Intelligence | q_id: 1197638 Market Advisor | | |||||||
BEST of the REST --- TERRIFIC POTENTIAL ADVERTISERS
| Company | City |
| Remodelers Supply Center | Chicago |
| Carlson Paint Glass & Art Strs | Wheaton |
| Clark Devon Hardware | Chicago |
| Ace Hardware | Palatine |
| Clark & Barlow Hardware Co | Chicago |
| Ace Hardware | Antioch |
| Just Ask Rental | Arlington Hts |
| Ace Hardware | Elgin |
| Philips Ace Hardware Inc | Valparaiso |
| Ace Hardware | Geneva |
| Ace Hardware | Elgin |
| Barrington Ace Hardware | Palatine |
| Norridge Ace Hardware | Norridge |
| Northbrook Hardware Do It Best | Northbrook |
| Village True Value Hardware | Western Springs |
| Ace Hardware | Aurora |
| Ace Hardware | Carol Stream |
| Ace Hardware | Chicago |
| Ace Hardware | St Charles |
| D G Ace Hardware | Kenosha |
| Lindy's Ace Hardware | Hammond |
| Matteson Ace Hardware | Morris |
| Zimmermann Hardware | Buffalo Grove |
| Tri Creek Do It Best Lumber | Lowell |
| Ace Hardware | Crystal Lake |
| Ace Hardware | Summit Argo |
| Ace Hardware | Wheeling |
| Ace Hardware | Chicago |
| Ace Hardware | Roselle |
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