October has often been tabbed "Truck Month" to promote the sale of pickup trucks, and this year Ford Motor Co. is offering 100% reimbursement for qualifying co-op advertising of all truck advertising, including Ranger, F-150, F-250 and F-350 models. Ads qualifying for this enhanced co-op must be run between October 1 and November 3, 2008. Use the Ford Truck Month logo. The reimbursement is to the level of co-op funds the dealer has available. We can get the schedule approved, but the advertisements must run by Nov. 2, 2008. Pre-approval can be done in 24 hours or less.
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