Ford Motor Company is promoting the launch of the all-new 2009 Lincoln Mercury MKS with 100% reimbursement for ads prominently featuring the MKS.
Ads must be run by November 30, 2008 to qualify for this enhanced reimbursement. Qualifying media includes: newspaper, magazines, direct mail/circulars, outdoor/transit, radio, TV, cable, internet (rich media/screen cams/banner ads and search engine marketing), and alliances/sponsorships/special events.
• To qualify for 100% reimbursement, MKS must be prominently featured in the ad. Minimum space required to be prominent equals 50% in all media except Internet and Alliances/sponsorships/events, which require 100% share.
• MKS must be clearly separate from all other vehicles.
• An image featuring MKS must be included in all ads.
• 100% reimbursement will be made for qualifying ads, up to the amount of funds available at the time of the ad run.
Ads must be run by November 30, 2008 to qualify for this enhanced reimbursement. Qualifying media includes: newspaper, magazines, direct mail/circulars, outdoor/transit, radio, TV, cable, internet (rich media/screen cams/banner ads and search engine marketing), and alliances/sponsorships/special events.
• To qualify for 100% reimbursement, MKS must be prominently featured in the ad. Minimum space required to be prominent equals 50% in all media except Internet and Alliances/sponsorships/events, which require 100% share.
• MKS must be clearly separate from all other vehicles.
• An image featuring MKS must be included in all ads.
• 100% reimbursement will be made for qualifying ads, up to the amount of funds available at the time of the ad run.
Remember the Lincoln MKS must be prominently featured in the ad (the attached ad is a jpeg representation, use the dealer website for art), and pre-approval is always a good idea.
For further information or questions about the program, contact: your CTC co-op partner, John Dussman
For further information or questions about the program, contact: your CTC co-op partner, John Dussman
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